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Dealer Impact Systems Further Extends Promotional Reach of Human Voice Over Technology and Video Generation System with New Self-Generated Video Overlays

January 20, 2011 (Des Moines, IA) –Dealer Impact Systems today announced a powerful new automated marketing tool which further enhances their comprehensive suite of automotive digital video marketing solutions. The new "Automated Overlays" feature pulls key data points directly from the customer-provided vehicle inventory information and self-generates promotional overlays which play at intervals in conjunction with the video's human voice over audio. Five different types of overlays can be generated to feature any or all of the following:

• Title Overlay: Year, Make and Model
• Price Overlay: Price
• Mileage Overlay: Mileage
• Features Overlay: Options provided
• Carfax Overlay : Uses Carfax information but requires additional CarFax add-on

To use the new Automated Overlay feature, automotive customers must have DI’s Video Generation System and Human Voice Over (HVO) Add-on. Beyond that, there is no additional cost or set-up process. Current customers will receive the feature as a free upgrade.

"Dealer Impact Systems is continually looking at ways to extend the digital reach of our customers’ videos. These automated overlays are integrated directly into the raw video file which means they display anywhere the video is distributed including YouTube, AutoTrader, and Cars.com," said Brian Cox, president and CEO of Dealer Impact Systems. "That extends each video's promotional value and reach exponentially."

To see an example of the new Automated Overlays visit Dealer Impact Systems Product Showcase Site. If you are interested in upgrading your current Dealer Impact Systems HVO solution to include this new feature or to learn more about integrating the DIS Human Voice Over with Automated Overlays with your Internet Videos, contact Customer Success Manager Julie Yatchak at j.yatchak@dealerimpact.com.

About Dealer Impact Systems
Dealer Impact Systems is a digital marketing and reach solutions provider which helps automotive dealerships leverage current and emerging digital technologies, including all-types of social media, to increase online presence, generate new sales leads, and build customer relationships. Founded in 2000, the company has built, and retained, a national customer base by developing, customizing, and supporting a comprehensive suite of digital marketing solutions that meet the varied online business needs of each dealer client. Dealer Impact Systems is a privately-held company and is headquartered in Urbandale, Iowa.

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