Move Up Search Engine Lists By Leveraging Sold Vehicle Data

Dealer Impact Systems is moving dealerships "up the page" on Google and other customer Internet searches. The company’s new Sold Vehicles SEO Enhancement Program leverages a dealership’s sales records to populate the digital universe with the information the search engines are looking for.  You will be amazed how quickly your dealership expands its promotional and geo reach by moving up the page on customer searches.

The new tool requires nothing from your dealership beyond access to your sales records. Once set up, the program automatically polls your sales records each day to generate a list of "recent customers." To protect customer privacy the list notes only a first name, vehicle purchased, and city/state. The list is displayed on a website page on your site ensuring it will be indexed by search engine spiders from the sitemap. The list structure and page content are further optimized to provide more data for vehicle-specific and geographical key phrase searches.

This product is available exclusively to DIS website customers for $40 per month. It is not currently offered as a standalone plug-in tool for other providers' websites. For more information contact Julie Yatchak at j.yatchak@dealerimpact.com. 

QR Codes on Window Stickers Help Dealers Reach Smart Phone Users

More than half of people in the United State have smartphones. That has opened the door for auto dealers to implement new types of marketing technology including QR Codes. QR codes are similar to bar codes (only with a 2-dimensional pattern) and can be scanned by any smartphone with a QR reader. Once someone scans a QR code, he or she can see a coupon, special website, video, or whatever else your dealership might want to promote. The opportunities for automotive advertising with QR codes are endless. 

Dealer Impact Systems is helping dealers leverage QR code technology via an "old-standby" in your dealership—the window sticker. DIS has integrated a QR Code printing feature into its existing Window Sticker/Buyer's Guide Printing System.  QR Codes on window stickers offer great potential to dealership’s wishing to engage consumers beyond a passing glance.

DIS’s Window Stickers/Buyer's Guide Printing System with QR Codes is available as a standalone plug-in product for $100 per month plus a small set-up fee. Dealers currently using the Window Sticker can "upgrade" to receive the QR Code integration. For more information contact Julie Yatchak at j.yatchak@dealerimpact.com.


New Inventory Distribution Option

DIS is now working with "LocateMyCar.com."  This auto rsearch site provides consumers with real-time information to help them find the style, make, model, and year car they’re looking for. They can also search by fuel efficiency and compare pricing in their geographic area. Searches can also be customized to track vehicles they are interested in so they can contact the dealer directly. There is no cost to current DIS customers looking to add this to their inventory distribution recipients! Dealers interested in having their inventory distributed to LocatMyCar.com should contact Diana at d.oberender@dealerimpact.com for  release form.