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Dealer Impact Systems

Dealer Focused. Results Driven.

Dealer Impact Systems Long before many auto dealerships had even heard of the World Wide Web, Dealer Impact Systems was building web sites for businesses. We opened our doors in 1998, working at wobbly card tables and relying on slow-as-snails dial-up Internet service. Despite the humble surroundings, Dealer Impact Systems created the auto industry's first online inventory publishing tool in 2000. This innovative technology allowed dealerships to put photos and complete vehicle information online, without knowledge of complicated coding.

We methodically grew our business by listening to dealers' concerns and working with them to solve their problems. From day one, we created custom solutions to meet the unique needs of each auto dealer client. We have never waivered from our commitment to make our customers more visible, and thus successful across the Internet space.

Today, Dealer Impact Systems provides digital marketing and reach solutions which allow automotive dealerships across the country to leverage current and emerging digital technologies, including all-types of social media, to increase online presence, generate new sales leads, and build customer relationships.

Dealer Impact Systems is a privately-held company and is headquartered in Urbandale, Iowa.

Dealer Impact Systems is a pioneer in automotive digital marketing solutions. Among our industry firsts are:


  • Online Inventory Publishing Tool – Web Auto Manager
  • Palm inventory tool – introduced in 2001
  • Mobile Websites – DI introduced the first mobile website for auto dealers in 2006
  • Facebook Video Inventory Video Application
  • Virtual Notification system—First to automated inventory and promotion notification system
  • We were the first to create a custom voice over option for videos allowing customers to create custom greetings via a Video Generation System.

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  • Careers at Dealer Impact Systems


  • Dealer Impact Systems Full Service Solutions

    Dealer Impact Systems Full Service Packages
  • Receive a Free Assessment of your Visibility Rating
    Dealer Impact Systems will conduct a free assessment of your Visibility Rating. We will evaluate your Internet Marketing strategy and provide you with an overall Visibility Rating score.

  • Full-Service Marketing for Car Dealers
  • Video Generation System
  • Onsite Track™ Real-Time Monitoring Software
  • Facebook Inventory App
  • Mobile Website
  • Website Design & Development
  • Live Chat
  • New Car Video Drive
  • SEO/SEM
  • CRM
  • Craigslist