The Dealer Impact Blog » American cars http://dealerimpact.com/blog Dealer Focused. Results Driven. Fri, 06 Jan 2012 20:37:13 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 American Made? http://dealerimpact.com/blog/2008/06/13/american-made/ http://dealerimpact.com/blog/2008/06/13/american-made/#comments Fri, 13 Jun 2008 13:04:51 +0000 blog@dealerimpact.com http://www.dealerimpact.com/blog/2008/06/13/american-made/ In our increasingly flat world, where the international marketplace is the only marketplace, it’s becoming harder and harder to define exactly what “American Made” means. And nowhere is the issue more confusing than in the automotive business. Is a Ford made in Mexico an American car? How about a Toyota that’s manufactured in America?

Difficult questions, obviously. How are you positioning such things to your customers? Is “American Made” as important to them as it was 20 years ago? Do they even ask?

D. Jones
Marketing Strategist/Creative Consultant
SmackDabble, LLC

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