The Dealer Impact Blog

Dealers Receive Google Places Notice

Some Dealers have mentioned that they are receiving a notice about their Google Places.

See below for details:

Google Places Team have recently been sending out letters about updating information on Google Maps and Places. This is causing a stir, so let me advise you to be calm.

The notices are part of a transition that Google has in mind that will eventually transform what we know as Google Places to something better. Google now has a documented escalation process and trouble ticket system that is fixing Google Places issues in a timely manner.

In fact, Google has been listening to dealers and in the coming months you will see that Google does want businesses to control and leverage their business pages. The visibility, traffic, and advertising opportunities with Google Places FAR outweighs some of the pain that dealers experience as Google Places is transformed.

via DealerRefresh

New Facebook Insights

Facebook has released some major changes to their Page Insights.

See the Infographic below for a great explanation.

via All Facebook

Karl Chevrolet’s Carl Moyer: In the Driver’s Seat and Out of the Ordinary

Automotive News TV Special Report gets up close and personal with auto dealer Carl Moyer, as he shares insights and best practices that helped him build a rock-solid Chevy empire at Karl Chevrolet in suburban Des Moines, Iowa.  Dealer Impact Systems is proud to be a long-time partner with Karl Chevrolet, serving the dealership as a client since 2003.  We salute Mr. Moyer as an industry innovator, and congratulate him and his entire team on making Karl Chevrolet one of the nation’s most progressive and successful dealerships.

Digital Dealer Conference 2011

Dealer Impact will be in Vegas this week for the 2011 Digital Dealer Conference! If you have any questions about our Full-Service Programs, Social Media, or Reputation Management please don’t hesitate to ask.

You can find more information about the conference here.

Spike TV readying reality show about turning around car dealers

Oh reality TV will you ever end?

Automotive News is reporting that Spike TV is planning to roll out a new reality TV show that orbits around struggling car dealerships. The premise has the show’s two hosts, Tom Stuker and Roe Hubbard, swooping in with just five days to turn lackluster sales into a success story.

via AutoBlog

Facebook Shows Us Our Timeline

Facebook has completely re-thought the profile. Looks great!

Since the beginning of Facebook, your profile has been the place where you tell your story. People use it to share everything from the small stuff, like their thoughts on an article, to the most important events of their lives, like the photos of their wedding or the birth of their child.

Details here.

Watch the video here.

Watch the Facebook Developer Conference

Click here to watch the F8 conference.

Google Buys Zagat to Boost Local Reviews

Google’s announcement to acquire Zagat shows a major shift in the local/review space. Most interesting is that Zagat is a content company Google usually only curates information rather than owning it outright.

Google has toyed with local ratings, search and reviews for quite some time, but it appears the the company is now very serious after an acquisition of ratings-mogul Zagat. It’s not a terribly surprising move, when you look at Google’s history with local, ratings and the like, but it’s probably not the one that we thought the company would make. In fact, this might have very little to do with local, from a macro scale.

More details from TheNextWeb.

Introducing Full-Service Digital Marketing and Social Media Programs for your dealership

Dealer Impact Systems is here to let you focus on what you do best, Sell Cars!

Let’s face it, in today’s digital marketing world things are moving so fast it takes a team of people to keep up with everything; writers, bloggers, web developers, marketing personnel, social media experts, reputation management, and someone to manage everything to make sure it gets done on time. All this equates to more employees, more programs, more training, more time, more money and more headaches.

What Should Your Dealership Do? Nothing!!!

Let our Team of Digital Marketing Professionals do the work for you.

1) Retrieve
Your dealership has content in many forms and places. Whether it’s an ad, news, or special generated from your sales or service department, or a marketing agency we retrieve your content.

2) Ready
Once it’s in our hands, we ready your content for the web. Optimizing for maximum benefit.

3) Release
Our content team takes your optimized content and syndicates it across the digital landscape, building your presence and getting you noticed!

4) Radar
Once released, we keep our ear to the ground, monitoring for social media likes, tweets, mentions and reviews. We even help respond!

5) Recruit
Our team creates and conducts proactive campaigns to build traffic, enhance web presence, increase Facebook likes & followers, and requests customer reviews.

6) Report
Your customer success manager will conduct monthly, bi-monthly or weekly reviews of your results, and provide recommendations for content that enhances customer engagement.

Click Here for Details.

If you would like to get going on one of our new programs contact us at 877-334-9638 or email sales@dealerimpact.com and get in the queue first.

Protect Your Community – Dealing with Bad Actors

Shane’s post about protecting your community is a great read.

Building a house requires hard work and dedication. The end result is a place of comfort and security where your family can live and grow. If someone started shouting obscenities from your driveway for 30 minutes every morning, would you ignore them, or would you take action to protect your family?

Building a community requires hard work and dedication too. It takes time to build trust and loyalty from community members. As its manager, you have a responsibility to protect your community from anything that threatens the culture of trust that took months or years to establish. So when someone says or does something inappropriate that threatens your community, what should you do?

via ShaneReiser.com