Still don’t believe us?! I dare you to call us and ask for the heat maps or reporting! Contact us at 515-334-9638 or email us at sales@dealerimpact.com.

Think about when you’re out running errands or shopping and you decide to find a restaurant. You grab your phone and do, what you expect to be, a quick search.  Typically, you pick something you’re in the mood for then look for a place relatively close. Lastly, you look at the reviews. If a restaurant has bad reviews you’re probably going to move on to the next one.

Put that in perspective of your dealership. Mobile traffic can make up to 15% of your dealerships traffic. That may not sound like much but that 15% is HOT leads. They may in fact be on you lot at that very moment! If you don’t have a well-functioning mobile site you are going to have a harder time converting that lead into a sale.

Dealer Impact can equip your dealership with a conversion friendly mobile site. Your dealership will have:

• Quick load capabilities
• Lower bounce rates
• Accurate Inventory
• Video of your vehicles
• And so much more!

Tell us your thoughts of the mobile world. Are you utilizing a mobile application? If not, if you have any question or to find out more information emailing us at sales@dealerimpact.com.

Imagine yourself as a Dealer Principal who had the vision to locate your franchise on the busiest stretch of road in town.  There is no denying that everyone in town (at some point) drives past your location.  You have also great sightlines, a brightly lit lot, the latest product, and a welcoming staff.

Now imagine, to your horror, the city has approved a major 2-year road improvement project that’s going to make it really hard for customers to get to your store.  Let that sink in. You have a great location and facility but a physical obstacle that hinders customers from reaching you.

In the digital space, this is exactly what the vast majority of dealers experience every day. Except it’s not the city cluttering things up; it’s your dealership’s website.

When you look at automotive retail dealership web design it can be a visual assault on your customer. The clutter found online is the equivalent of ripping up the road and scattering blinking construction horses everywhere. Here is an example

This turns off customers and contributes significantly to the “bounce rate” of your site. The fact is most customers who visit you have ALREADY decided what car they want to buy. They are only deciding if they want to buy from you.

Blinkers, clutter and junk only make them want to go elsewhere.  Like a bad breathed salesperson, you can be your own worst enemy.

Dealer Impact created the KiNETiQ® design platform with this in mind. Through analytic process, we took our 14 years of data to derive dealership platforms that are consumer-centric.

The science behind our design is why we are a leader in conversion friendly platforms.

By making sites that are a utility for shopping customers, we have moved away from the “digital newspapers” and brochures that affect how dealership websites are done.  At Dealer Impact, we have singularly moved the industry forward by making sites for customers that are simple and optimized toward turning traffic into customers.

Think of Dealer Impact as a bulldozer.

We clear out the junk in front of your store so customers can get to you and BUY from you.

These conversion-friendly digital platforms are designed to help you generate more leads.

URBANDALE, Iowa — September 15, 2012 — Dealer Impact Systems is proud to be offering KiNETiq® to dealers in our client family.

KiNETiq® is ideal for increasing dealer website traffic through data-driven conversion-friendly websites. Potential customers will more easily find information that’s relevant to their search topics, and dealerships will have more qualified leads and cross-selling opportunities.

KiNETiq® is part of the Dealer Impact Systems digital platform offering. By integrating consumer-centric design, inventory video technology, mobile platforms, social media and reputation management, we produce:

-       Lead conversion-optimized dealer sites that turn “lookers” into customers

-       SEO “honey traps” to attract organic searches

-       Self-updating capability so you can add your own content

-       Tiers 1–3 consumer intelligence that monitors customer behavior

-       Cross-platform CRM integration with all major CRM tools

-       Hyper-speed loading times — the fastest in the industry

Patrick Shelton, Managing Director for Dealer Impact said, “By offering KiNETiq®, Dealer Impact is pleased to provide our clients with a more effective way of converting leads.”

About Dealer Impact

Headquartered in Urbandale, Iowa, Dealer Impact Systems is a privately held company that provides digital marketing for automotive dealerships across the country.

Contact Information

Dealer Impact Systems

Toll Free: 877-334-9638

Fax: 515-253-0170

Email: sales@dealerimpact.com

Web: dealerimpact.com

The GM e Summits in Fort Worth hosted great speakers from different niches in the digital marketing industry. It was also host to vendors large and small showcasing there expertise in the industry. The afternoon workshops were a great tool for dealers to take advantage of and provided great insight to utilizing social media, the importance of videos and a basic understanding of reporting.

Dealer Impact Systems had the distinct ability to showcase the three tiers of digital marketing reporting. Each tier is important but not all are utilized in the dealership.

Tier I – What? Basic-Anybody gets this. Google Analytics made it easy for pretty much anyone with a computer to claim they are a Social Media Strategist.

Tier II – Who? Dealer Impact is leading the industry with customized tools to give you an advanced look at your dealership and better yet the dealerships down the street.

Tier III – Why? We analyze and explain exactly what the report means to your dealership. We have the ability to tell you who is looking at your website, how often and even what time. We give you the really 10,000ft view.

Want to keep track of your dealership and stay ahead of your competition? Look for us at the Chicago GM eSummits! 

If you can’t wait until then contact us at sales@dealerimpact.com.