social networking

Introducing New Facebook Pages

Wednesday, February 29th, 2012 | facebook, facebook pages, social media, social networking | No Comments

Some interesting developments.

Details here.

Announcement: Like Accelerator for Dealer Ads on Facebook

Wednesday, December 14th, 2011 | facebook, news, social media, social networking | No Comments

Strategic Service Delivers Ultra-Targeted Ads to Accelerate “Likes” and Drive Leads

Picture this—an ad for your dealership on the world’s leading social networking site with over 150 million users in the United States.  Now envision a truly relevant, interactive ad that is precisely targeted and customized to reach the Facebook pages of the exact demographics groups you select—created and combined with monthly performance monitoring, analysis, and strategy management so you can continually fine-tune your approach to achieve your evolving marketing goals.  The result: super-targeted ads that generate more “Likes” and traffic, and ultimately, more revenue opportunities for your dealership.

Introducing The “Like” Accelerator Service

With the “Like” Accelerator Service, your ads are created, targeted, monitored, managed, and adjusted, as needed, to maximize effectiveness on the ever-expanding universe of Facebook.  In seconds, you can exclusively pinpoint which customers or potential customers you want to reach—all by specific groupings, such as:

  • Age
  • Gender
  • Location radius
  • Workplace
  • Education
  • Interests
  • What they like—and what they’re talking about on Facebook
  • Your dealership’s current fans or customers
  • Or individuals who are not yet fans or customers

Your dealership’s color logo, active “Like” button, and promotional messages stand out in the right column on the Facebook pages of your targeted users.  When a user clicks the “Like” button in your ad, they automatically begin receiving daily News Feeds from your dealership on their profile page—which provides yet another vital touch point to share your unique deals, discounts, rebates, and specials with users.

The “Like” Accelerator Service gives your dealership the power to:

  • Leverage the unparalleled distribution potential of your dealership’s ad on Facebook
  • Handpick the targeted audience members who can see and respond to your dealership’s ad
  • Accelerate “Likes” and interaction from those who view your ad
  • Deliver customized, call-to-action messages to the right individuals at the right time—who can share word-of-mouth details about your dealership with their friends, family, and coworkers
  • Identify promotional opportunities through ongoing ad consultation to further target specific groups to optimize impact and response
  • Deepen your dealership’s Facebook presence through highly-focused, strategic marketing
  • Generate engagement online that translates offline into increased leads and revenue opportunities for your dealership

The “Like” Accelerator Service is available to you as a cost-effective standalone service, or as an add-on option for any of our existing R1, R2, R3, and R4 Digital Marketing and Social Media Packages.  The Service is standard as part of our R5 and R6 Full-Service Packages.

To learn more about leveraging the “Like” Accelerator Service for your dealership, please call Dealer Impact Systems today at 877-334-9638, or send email to us at innovation@dealerimpact.com.

The Rules of Engagement

Monday, October 31st, 2011 | foundation, news, social media, social networking, strategy | No Comments

Win Your Customers by Wooing Them through Social Media

Winning the hearts, trust, and life-long loyalty of your dealership’s customers begins by following a few simple rules of engagement on the social media sites of your choice—Facebook, Twitter, YouTube, LinkedIn, or Google+, just to name a few.  By keeping the following fundamentals in mind when managing the content on your social media venues, you’ll keep in touch and in tune with your customers.  And in turn, this will help you stay on target with your dealership’s sales goals.  Think in terms of your customers’ lifetime value.  Put a greater emphasis on investing the relatively small amount of time and energy regularly to cultivate high-quality relationships that offer long-term satisfaction and returns for both you and your customers.

Be informative.  As often as you can, post on your dealership business pages on your favorite social media sites.  Your customers are anxious to hear from you.  They want to know about your dealership’s latest discounts, rebates, incentives, giveaways, and upcoming events.  They want to know about manufacturer and industry news that may impact them.  They want facts that will help them make the most informed decision when buying a vehicle.  They want service specials, links to other helpful automotive resources, along with maintenance and safe-driving tips.  And don’t forget to share videos and photos as well to engage them.  If you can save your customers time, money, and headaches, they’ll remember you, thank you, and stick with you.

Be ready.  Be on your toes and ready to share news and announcements at a moment’s notice.  Your next prepared post can be online in seconds, and that immediacy works to the advantage of you and your customers.

Be concise.  Your customers will appreciate short bursts of information on your social media sites that they can scan, absorb, and act on at will when it’s convenient for them.  Being brief also cuts the prep time for you in drafting and finalizing the details to be posted.

Be inquisitive.  Strike up a healthy conversation with your customers.  Pose some thought-provoking questions online.  Ask for comments, opinions, and reviews.  They’ll appreciate the chance to speak their minds.  And when they do, you’ll receive valuable feedback that will help you continue to support and satisfy your customers—now, and down the road.

Be yourself.  Being honest and genuine is the key to having sincere, open, and ongoing interactions with your customers online—just as it is in person.

Be committed.  You believe in your business, the vehicles that you sell, and the service that your dealership delivers.  Make sure your customers know this.  Show them every day in the way you talk about your dealership, its inventory, and its services.  Use your web presence to most effectively present the distinct elements of your dealership’s brand personality and to reinforce them.

Be there.  When something goes wrong for your customers, be there for them.  Be responsive.  Acknowledge what happened in general online—and in particular offline, directly with your customer.  Offer your dealership’s apologies.  Research the problem.  Then make it right, and learn from it.  Very often, what began as a strained customer relationship can be transformed into an even stronger bond when a dealership responds sincerely and promptly with a satisfactory resolution to a customer’s complaint.

Be generous.  You and your dealership are a living, breathing, vital part of your neighborhood.  Be sure to let you customers know about the variety of community and charitable events and causes that you and your dealership put your time, money, and muscle behind.  It’s feel-good news that everyone loves to hear, and it’s news that you should be very proud to share.

Be grateful.  Every business is in business because of its customers.  Thank your customers as often as you can—for their patronage, their patience, and for the trust they’ve placed in you, your dealership, and in the vehicles that you deliver.       

Be good.  Keep up the good work that you do at your dealership every day, and be sure to share it with your old and new friends who interact with you on social media forums.  This interaction is vital for developing enduring customer relationships.  And it offers countless mutual benefits for you and your customers—right this second, and right on down the road.

For more information about engaging your customers through social media and expanding your digital reach and market presence, visit our Full-Service Page for details or contact Dealer Impact at (877) 334-9638, or email us at sales@dealerimpact.com.

New Facebook Insights

Wednesday, October 12th, 2011 | facebook, news, social media, social networking | No Comments

Facebook has released some major changes to their Page Insights.

See the Infographic below for a great explanation.

via All Facebook

Facebook Shows Us Our Timeline

Thursday, September 22nd, 2011 | facebook, news, social media, social networking | No Comments

Facebook has completely re-thought the profile. Looks great!

Since the beginning of Facebook, your profile has been the place where you tell your story. People use it to share everything from the small stuff, like their thoughts on an article, to the most important events of their lives, like the photos of their wedding or the birth of their child.

Details here.

Watch the video here.

Watch the Facebook Developer Conference

Thursday, September 22nd, 2011 | facebook, social media, social networking | No Comments

Click here to watch the F8 conference.

Facebook Studio Launches

Click Here for details.

Facebook Page Transition

Tuesday, February 22nd, 2011 | facebook, news, social media, social networking | No Comments

Facebook Pages are in the process of transitioning to the new layout; they are also adding some new features as well.

A quick side note, that all Facebook Pages will be automatically switched over to the new layout on March 10.

We recommend reading this article for the details.

One new feature that might be causing some confusion is highlighted below.

#4: Use Facebook as Your Page or Personal Profile—Shape-Shifting!

This is definitely the most “revolutionary” new feature of the update. Previously, page admins could only comment as page admins on their own pages. Now, page admins can move around Facebook as their page, commenting on other pages’ walls (but not on personal profiles), and liking other pages (previously, this was “favoriting” a page).

Facebook has made toggling between your identity as a page or as a person easy. You can do it from the “Account” link at the top right (Account—Use Facebook as Page) where you can select which page you’d like to use.

Or, if you want to use Facebook as the page you’re currently on, there’s a shortcut in the right column. Click “Use Facebook as [your page name]“; that link then becomes “Use Facebook as [your name]” so you can easily switch back.

When you opt to be a page, those two links in the top right of the page—“Home” and “Profile“—change to reflect this, with “Home” displaying only news from pages you’ve liked and the “Profile” link taking you to your page’s wall. And the 3 notification icons to right of “Facebook” in the top left area change to just 2, “Likes” and “Notifications.”

You are now your page and you inhabit a world not of friends, but of pages!

Keep in mind: This is a double-edged sword. Yes, you can now comment on other pages as your brand, increasing exposure/awareness. However, other (perhaps competing) brands can post on your page. This could open the door to a new flavor of spam.

You’ll need to be more diligent about checking for posts from your competitors displaying their brand to your fans.

Via: SocialMedia Examiner

How To Use The Data Behind Facebook Status Updates

Saturday, February 5th, 2011 | community, facebook, social media, social networking | No Comments

SocialFresh complied some great insights about when is the best time to post your Facebook page.

Age stereotypes are key when thinking about your target audience. Younger users are more prone to talk about themselves and think about themselves, whereas older users are more prone to think of others.

  • Use this to your advantage when launching a contest, viral campaigns, or Facebook marketing (PPC) ads.
  • Posts are most effective at 11:00AM, 3:00 PM, and 8:00 PM. Post during these times to grab the attention of the largest slice of your target market.
    *However, be sure to respond to your fans whenever they are active, no matter what time of day.
  • Test and find your own sweet spots, every community is different
  • Post during the week for better conversations, relationship building and engagement of your brand. This would also be true of launching contests, polls, viral campaigns, etc.

Via: SocialFresh

Get the Most Out of Facebook Insights

This is a great Facebook page resource for small businesses. Bookmark for future reference!

You’re a small business owner and you’ve decided to create a Facebook Page for your company. Or you’re an employee in an organization and, since you are the only one who “gets” social media, you’ve been charged with running a Facebook Page.

You set it up and make it look nice. You put up some photos and videos that you think represent the organization well. You e-mail a bunch of your friends and the page has almost 100 “Likes.” But one day, your boss comes in and asks you the question that you have been dreading: “Is this Facebook Page helping us or just eating away most of your time?”

Enter Facebook Insights, a powerful analytical tool that can help any organization evaluate the effectiveness of its Facebook presence. But, for a small business where time is perhaps the most important (and often rarest) resource, Facebook Insights can help you evaluate whether you’re investing or wasting your time.

The following scenarios are illustrations of how a fictional small business, “Bill’s Tech Company,” can leverage Facebook Insights to evaluate the effectiveness of its new Facebook Business Page. Within each scenario are the different aspects of Facebook Insights that Bill could utilize to answer his questions. Beside each measure (in parentheses) is a note on where to find that specific piece of data in Facebook Insights.

via: Mashable