Mobile devices, including smartphones and tablets, now account for over 10% of all web browsing. With the growing demand for mobile content in mind, we have completely rethought, redesigned and re-engineered our mobile sites to provide users the best way to view your content and inventory.
Our layouts have been retooled based on usability standards and real-time user data. Our mobile sites now offer the best experience both for our clients and their customers. New features include:
- Modernized Layout and design
- Quicker load time
- Decreased user bounce rate
- Clean and simple user interface for faster browsing and effortless decision making
Our new mobile layout gives you more power to customize your mobile site. The design offers several ways to completely personalize your site:
- Brand mobile sites with custom logos and color schemes
- Automatically include custom links and navigation items on all content pages
- Easily add inventory items, specials and promotions
- Create custom content across all pages
Our PASS system is now available for mobile. Your promotions can now be shared across all mobile devices with our new mobile PASS system. Our mobile PASS system offers users a touch-friendly way to view offers and specials right from their mobile device.
New Formatting for Text Lead Emails Released
Text-based lead emails have been updated to provide a more structured output of the lead data that is submitted to you through the forms on your website. The lead data has been organized into sections to help you quickly view your lead information in a consistent fashion.
The first two lines of your lead emails will state what Form was submitted, and what Website it was submitted from. The customer data will populate the sections according to which Form was submitted, with common Contact Information and Comments first, followed by Lead-type sections.
We hope this new consistent format will make it easier to read and manage your text-based leads.
Other Platform 2.0 Features and Fixes
Now that migration to our new system is complete, we are working hard to improve and expand the system on a daily basis. We love to hear your new ideas AND constructive criticism. It is your requests and feedback that will determine our future enhancements, so keep those suggestions coming!
Here is Just a Small Sample…
- Addition of several new data exports – to get your inventory out to more places!
- Secure Employment Apps viewable within VOCC
- Improved decoding to provide more details automatically as they become available
- Improved Listing Subtype filters adds more possibilities for inventory grouping
- Improved Listing Subtype processing to auto add and remove vehicles on every import
- Increased types of pre-configured inventory groups for display in vehicle feature widget
- Added Pending status for manual temporary override of inventory auto-processing
- Hundreds of bug fixes and minor system and customer-facing tweaks
October is the month of the tablet! Apple iPad mini, Microsoft Surface, has amazon kindle fire couple months ago possible new 10in Google Nexus tablet. With all these devices and smart phones there is an exponential amount of people using these devices, it’s time to ask yourself. Are you ready for the mobile market?
Think about when you’re out running errands or shopping and you decide to find a restaurant. You grab your phone and do, what you expect to be, a quick search. Typically, you pick something you’re in the mood for then look for a place relatively close. Lastly, you look at the reviews. If a restaurant has bad reviews you’re probably going to move on to the next one.
Put that in perspective of your dealership. Mobile traffic can make up to 15% of your dealerships traffic. That may not sound like much but that 15% is HOT leads. They may in fact be on you lot at that very moment! If you don’t have a well-functioning mobile site you are going to have a harder time converting that lead into a sale.
Dealer Impact can equip your dealership with a conversion friendly mobile site. Your dealership will have:
- Quick load capabilities
- Lower bounce rates
- Accurate Inventory
- Video of your vehicles
- And so much more!
Tell us your thoughts of the mobile world. Are you utilizing a mobile application? If not, if you have any question or to find out more information emailing us at firstname.lastname@example.org.
Create Online Connections that Count with Your On-The-Move Customers
There are more than 80 million smartphone owners in the United States—and that number is expanding by the second. Mobile is becoming the preferred channel of engagement for consumers. Having a mobile-friendly website is an absolute must to make your dealership instantly accessible to your customers via any mobile phone or device.
Just because a dealership’s main website can load on a mobile phone doesn’t mean that it’s mobile-friendly. However, with certain conversion technologies, your existing main website can be optimized for use on any new or older mobile phone that offers Internet access. When your dealership’s web address is entered into a mobile browser, the technology automatically recognizes the phone and converts the site to a phone-friendly interface, allowing visitors to quickly navigate your site and find information in seconds.
If you opt to have a website developer help your dealership go mobile, you’ll want to make sure that your mobile site is specifically tailored to the needs of your customers and the capabilities and format of their devices.
Keep the following in mind when planning and building your mobile website.
Write for the small screen.
With the pint-size phone screen in mind, choose fonts that are easy to read in this smaller format. Create readable content that fits the phone screen, and contrast the text against the background to help it stand out for your customers. Boil your content down to easy-to-scan bullet points.
Be nimble and quick.
Your customers expect your mobile site to load within a few seconds—so keep images small so they load faster. Keep your custom inventory videos short and to the point to engage your customers, and keep their attention.
Make navigation easy.
Keep the number of vertical links on each page to less than 10. Help customers move throughout your mobile site with easily identified buttons. Use large buttons to help your customers precisely make their selections—without making any unintended clicks.
Show and tell.
Use your mobile site to showcase your auto inventory, specifications, photos, videos, and specials to make it easy for your customers to learn about your dealership’s latest offerings—and then act on their impulse to contact you and come by for an in-person look.
Make it easy for your customers to find your dealership and the vehicles they’re interested in. Have your address on the landing page of your mobile site. Include driving directions for your customers with a detailed map that pinpoints your location.
Make contact simple.
Build in fields for your customer to enter his/her contact information and submit requests to your dealership. Utilize one-click dialing functionality so your customers can instantly call your dealership—and also save your number in their contact list for future reference.
Learn and evolve.
Understand how your customers are using your mobile site by evaluating its analytics—and use this insight to continually improve your site and your customers’ mobile search experiences.
A well-designed mobile website will put your dealership in the palm of your customers’ hands—wherever they are.
For more information on creating or enhancing your dealership’s mobile website, please call Dealer Impact Systems at (877) 334-9638.
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