The Dealer Impact Blog » marketing

Karl Chevrolet’s Carl Moyer: In the Driver’s Seat and Out of the Ordinary

DI Admin — Tue, 11 Oct 2011 13:28:56 +0000

Automotive News TV Special Report gets up close and personal with auto dealer Carl Moyer, as he shares insights and best practices that helped him build a rock-solid Chevy empire at Karl Chevrolet in suburban Des Moines, Iowa. Dealer Impact Systems is proud to be a long-time partner with Karl Chevrolet, serving the dealership as a client since 2003. We salute Mr. Moyer as an industry innovator, and congratulate him and his entire team on making Karl Chevrolet one of the nation’s most progressive and successful dealerships.

Digital Dealer Conference 2011

DI Admin — Wed, 05 Oct 2011 12:49:37 +0000

Dealer Impact will be in Vegas this week for the 2011 Digital Dealer Conference! If you have any questions about our Full-Service Programs, Social Media, or Reputation Management please don’t hesitate to ask.

You can find more information about the conference here.

Introducing Full-Service Digital Marketing and Social Media Programs for your dealership

DI Admin — Fri, 15 Jul 2011 20:41:11 +0000

Dealer Impact Systems is here to let you focus on what you do best, Sell Cars!

Let’s face it, in today’s digital marketing world things are moving so fast it takes a team of people to keep up with everything; writers, bloggers, web developers, marketing personnel, social media experts, reputation management, and someone to manage everything to make sure it gets done on time. All this equates to more employees, more programs, more training, more time, more money and more headaches.

What Should Your Dealership Do? Nothing!!!

Let our Team of Digital Marketing Professionals do the work for you.

1) Retrieve
Your dealership has content in many forms and places. Whether it’s an ad, news, or special generated from your sales or service department, or a marketing agency we retrieve your content.

2) Ready
Once it’s in our hands, we ready your content for the web. Optimizing for maximum benefit.

3) Release
Our content team takes your optimized content and syndicates it across the digital landscape, building your presence and getting you noticed!

4) Radar
Once released, we keep our ear to the ground, monitoring for social media likes, tweets, mentions and reviews. We even help respond!

5) Recruit
Our team creates and conducts proactive campaigns to build traffic, enhance web presence, increase Facebook likes & followers, and requests customer reviews.

6) Report
Your customer success manager will conduct monthly, bi-monthly or weekly reviews of your results, and provide recommendations for content that enhances customer engagement.

Click Here for Details.

If you would like to get going on one of our new programs contact us at 877-334-9638 or email sales@dealerimpact.com and get in the queue first.

5 Ways Social Media Has Changed Marketing Campaigns

DI Admin — Fri, 13 May 2011 13:30:55 +0000

Mashable has a great article about how Social Media has fundamentally changed how marketing campaigns are executed.

“Social media engagement.” It’s a phrase that generates a lot of buzz, but what does it actually mean? And, more importantly, why does it matter to companies that are integrating social media into their PR and marketing strategies?

We turned to some of the leading communication experts to discover the importance of sparking online engagement and how this new focus has forced PR, marketing and advertising campaigns to evolve.

via Mashable

Facebook Studio Launches

DI Admin — Tue, 19 Apr 2011 14:18:05 +0000

Click Here for details.