The Dealer Impact Blog

Dealerships and Facebook

How to know when it’s time to leave the past behind?

Most dealerships we’ve worked with have all posed the same question. “How does Facebook benefit our dealership?”

There have been many skeptics in the automotive industry of the benefits of using Facebook or any social media for that matter. The numbers show there are over 950 MILLION monthly Facebook users and 100 BILLION connections, and that’s just Facebook. Pinterest is driving more traffic to retailers than LinkedIn, Google+ and YouTube combined with over 18 million unique visitors.

What does this mean for dealerships? Those posting on Facebook and other Social Medias are more likely to make a connection with a potential client/customer leading to the ultimate goal of a sale! People of all ages are using social media now days. Typically the younger demographic are not the ones leading the mass numbers of people on social media. Those in their mid-40’s and up are the largest demographic of social media users. These people are more likely to have spending money and be financed than that of those fresh out of college or younger.

Taking advantage of marketing on social media can be quite cost effective and as a bonus, you can track social media marketing. Compared to traditional forms of marketing such as TV commercials or Newspaper ads there is no way to track it.  Unless the exceedingly rare customer walks in to your showroom and stats he/she saw your commercial or ad they are almost untraceable.

A recent client of ours is experiencing the benefits of proper social media marketing.  As you can (picture to the left) see they have gone completely viral. They currently have over 1 million viral connections and 1,900 organic. That number is still growing! One simple post and they have created a ton of exposure.

There are a handful of ways to create exposure on Facebook and other Social Medias including Promotions, Ads and Inventory Management.

Are you using any of these techniques? If so, what ones and what kind of exposure have you seen? We want to know what works for you!

If you would like more information about how to increase your social media marketing benefits please contact us.

Introducing New Facebook Pages

Some interesting developments.

Details here.

Announcement: Like Accelerator for Dealer Ads on Facebook

Strategic Service Delivers Ultra-Targeted Ads to Accelerate “Likes” and Drive Leads

Picture this—an ad for your dealership on the world’s leading social networking site with over 150 million users in the United States.  Now envision a truly relevant, interactive ad that is precisely targeted and customized to reach the Facebook pages of the exact demographics groups you select—created and combined with monthly performance monitoring, analysis, and strategy management so you can continually fine-tune your approach to achieve your evolving marketing goals.  The result: super-targeted ads that generate more “Likes” and traffic, and ultimately, more revenue opportunities for your dealership.

Introducing The “Like” Accelerator Service

With the “Like” Accelerator Service, your ads are created, targeted, monitored, managed, and adjusted, as needed, to maximize effectiveness on the ever-expanding universe of Facebook.  In seconds, you can exclusively pinpoint which customers or potential customers you want to reach—all by specific groupings, such as:

• Age
• Gender
• Location radius
• Workplace
• Education
• Interests
• What they like—and what they’re talking about on Facebook
• Your dealership’s current fans or customers
• Or individuals who are not yet fans or customers

Your dealership’s color logo, active “Like” button, and promotional messages stand out in the right column on the Facebook pages of your targeted users.  When a user clicks the “Like” button in your ad, they automatically begin receiving daily News Feeds from your dealership on their profile page—which provides yet another vital touch point to share your unique deals, discounts, rebates, and specials with users.

The “Like” Accelerator Service gives your dealership the power to:

• Leverage the unparalleled distribution potential of your dealership’s ad on Facebook
• Handpick the targeted audience members who can see and respond to your dealership’s ad
• Accelerate “Likes” and interaction from those who view your ad
• Deliver customized, call-to-action messages to the right individuals at the right time—who can share word-of-mouth details about your dealership with their friends, family, and coworkers

• Identify promotional opportunities through ongoing ad consultation to further target specific groups to optimize impact and response
• Deepen your dealership’s Facebook presence through highly-focused, strategic marketing
• Generate engagement online that translates offline into increased leads and revenue opportunities for your dealership

The “Like” Accelerator Service is available to you as a cost-effective standalone service, or as an add-on option for any of our existing R1, R2, R3, and R4 Digital Marketing and Social Media Packages.  The Service is standard as part of our R5 and R6 Full-Service Packages.

To learn more about leveraging the “Like” Accelerator Service for your dealership, please call Dealer Impact Systems today at 877-334-9638, or send email to us at innovation@dealerimpact.com.

New Facebook Insights

Facebook has released some major changes to their Page Insights.

See the Infographic below for a great explanation.

via All Facebook

Facebook Shows Us Our Timeline

Facebook has completely re-thought the profile. Looks great!

Since the beginning of Facebook, your profile has been the place where you tell your story. People use it to share everything from the small stuff, like their thoughts on an article, to the most important events of their lives, like the photos of their wedding or the birth of their child.

Details here.

Watch the video here.

Watch the Facebook Developer Conference

Click here to watch the F8 conference.

Google Launches Google+ To Battle Facebook

Google has finally unveiled Google+, the company’s top secret social layer that turns all of Google into one giant social network.

Google+, which begins rolling out a very limited field test on Tuesday, is the culmination of a year-long project led by Google Senior Vice President of Social Vic Gundotra. The project, which has been delayed several times, is — without doubt — Google’s answer to Facebook.

via Mashable

Facebook Page SEO

Facebook has teamed up with BrightEdge to educate the industry on Facebook page SEO.

Titled ‘Facebook for Social SEO,‘ the document gives brands and companies tips on the best practices to drive organic search performance for Facebook pages. We’ve embedded the white paper below. And the two companies will also conduct a webinar this month designed to get top brands better educated on improving rank of their pages.

via Techcrunch

Facebook Launches Deals

The Daily Deal space is heating up fast.

Facebook is kicking off its long-awaited Deals program to users in five major cities starting Tuesday with plans to expand in other cities soon after.

Facebook Deals, which will offer online discounts and deals from businesses to its users, marks the company’s entrance into what’s becoming a crowded group-buying deal market that already includes Groupon and LivingSocial.

Via VentureBeat

Facebook Studio Launches

Click Here for details.