The Dealer Impact Blog

Dealerships and Facebook

How to know when it’s time to leave the past behind?

Most dealerships we’ve worked with have all posed the same question. “How does Facebook benefit our dealership?”

There have been many skeptics in the automotive industry of the benefits of using Facebook or any social media for that matter. The numbers show there are over 950 MILLION monthly Facebook users and 100 BILLION connections, and that’s just Facebook. Pinterest is driving more traffic to retailers than LinkedIn, Google+ and YouTube combined with over 18 million unique visitors.

What does this mean for dealerships? Those posting on Facebook and other Social Medias are more likely to make a connection with a potential client/customer leading to the ultimate goal of a sale! People of all ages are using social media now days. Typically the younger demographic are not the ones leading the mass numbers of people on social media. Those in their mid-40’s and up are the largest demographic of social media users. These people are more likely to have spending money and be financed than that of those fresh out of college or younger.

Taking advantage of marketing on social media can be quite cost effective and as a bonus, you can track social media marketing. Compared to traditional forms of marketing such as TV commercials or Newspaper ads there is no way to track it.  Unless the exceedingly rare customer walks in to your showroom and stats he/she saw your commercial or ad they are almost untraceable.

A recent client of ours is experiencing the benefits of proper social media marketing.  As you can (picture to the left) see they have gone completely viral. They currently have over 1 million viral connections and 1,900 organic. That number is still growing! One simple post and they have created a ton of exposure.

There are a handful of ways to create exposure on Facebook and other Social Medias including Promotions, Ads and Inventory Management.

Are you using any of these techniques? If so, what ones and what kind of exposure have you seen? We want to know what works for you!

If you would like more information about how to increase your social media marketing benefits please contact us.