The Dealer Impact Blog

Making the Move to Mobile

Create Online Connections that Count with Your On-The-Move Customers

There are more than 80 million smartphone owners in the United States—and that number is expanding by the second.  Mobile is becoming the preferred channel of engagement for consumers.  Having a mobile-friendly website is an absolute must to make your dealership instantly accessible to your customers via any mobile phone or device.

Just because a dealership’s main website can load on a mobile phone doesn’t mean that it’s mobile-friendly.  However, with certain conversion technologies, your existing main website can be optimized for use on any new or older mobile phone that offers Internet access.  When your dealership’s web address is entered into a mobile browser, the technology automatically recognizes the phone and converts the site to a phone-friendly interface, allowing visitors to quickly navigate your site and find information in seconds.

If you opt to have a website developer help your dealership go mobile, you’ll want to make sure that your mobile site is specifically tailored to the needs of your customers and the capabilities and format of their devices.

Keep the following in mind when planning and building your mobile website.

Write for the small screen.

With the pint-size phone screen in mind, choose fonts that are easy to read in this smaller format.  Create readable content that fits the phone screen, and contrast the text against the background to help it stand out for your customers.  Boil your content down to easy-to-scan bullet points.

Be nimble and quick.

Your customers expect your mobile site to load within a few seconds—so keep images small so they load faster.  Keep your custom inventory videos short and to the point to engage your customers, and keep their attention.

Make navigation easy.

Keep the number of vertical links on each page to less than 10.  Help customers move throughout your mobile site with easily identified buttons.  Use large buttons to help your customers precisely make their selections—without making any unintended clicks.

Show and tell.

Use your mobile site to showcase your auto inventory, specifications, photos, videos, and specials to make it easy for your customers to learn about your dealership’s latest offerings—and then act on their impulse to contact you and come by for an in-person look.

Give directions.

Make it easy for your customers to find your dealership and the vehicles they’re interested in.  Have your address on the landing page of your mobile site.  Include driving directions for your customers with a detailed map that pinpoints your location.

Make contact simple.

Build in fields for your customer to enter his/her contact information and submit requests to your dealership.  Utilize one-click dialing functionality so your customers can instantly call your dealership—and also save your number in their contact list for future reference.

Learn and evolve.

Understand how your customers are using your mobile site by evaluating its analytics—and use this insight to continually improve your site and your customers’ mobile search experiences.

A well-designed mobile website will put your dealership in the palm of your customers’ hands—wherever they are.

For more information on creating or enhancing your dealership’s mobile website, please call Dealer Impact Systems at (877) 334-9638.

Bob Brown Chevrolet Celebrates Two Mega Milestones

Twin milestones were celebrated recently at Bob Brown Chevrolet, a premier auto dealership in Des Moines, Iowa.  The dealership hosted an open house on November 3rd to commemorate two extraordinary achievements—the 100-year anniversary of Chevrolet, the world’s fourth-largest automotive brand—and the 50-year anniversary of the Bob Brown Chevrolet dealership.  The long-standing business has been putting generations of drivers behind the wheels of Chevys for half a century.  Dealer Impact Systems serves the dealership as a client and is proud to be its long-time partner.  We congratulate the team at Bob Brown Chevrolet for its remarkable achievement and salute them for their steadfast commitment to community, service, and customer satisfaction—the foundation for the dealership’s enduring legacy.

Google Plus Business Pages

In life we connect with all kinds of people, places and things. There’s friends and family, of course, but there’s also the sports teams we root for, the coffee shops we’re loyal to, and the TV shows we can’t stop watching (to name a few).

So far Google+ has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide.

More Details Here.