Archive for May, 2011

Google Social Search goes global

Thursday, May 19th, 2011 | news, search, seo | No Comments

Relevant social data has created a new industry. How is your Facebook page doing?

In 2009 we first introduced Social Search on google.com as an experimental feature designed to help you find more relevant information from your friends and the people you care about. Since then we’ve been making steady improvements to connect you with more people and more relevant web results. Today, we’re bringing Social Search to more users around the globe.

via Google Inside Search

5 Ways Social Media Has Changed Marketing Campaigns

Friday, May 13th, 2011 | marketing, news, social media, strategy | No Comments

Mashable has a great article about how Social Media has fundamentally changed how marketing campaigns are executed.

“Social media engagement.” It’s a phrase that generates a lot of buzz, but what does it actually mean? And, more importantly, why does it matter to companies that are integrating social media into their PR and marketing strategies?

We turned to some of the leading communication experts to discover the importance of sparking online engagement and how this new focus has forced PR, marketing and advertising campaigns to evolve.

via Mashable

Subscribe via RSS


@DealerImpact on Twitter