The Dealer Impact Blog

Dealer Impact Announces Custom Facebook Specials

Dealer Impact Systems Debuts Custom Option Allowing Auto Dealerships to Offer Specials Exclusively to Those Who “Like” The Dealership Facebook Page

February 8, 2011 (Des Moines, IA) Dealer Impact Systems has debuted a custom Facebook option to its Internet Marketing and Digital Reach Program. This new custom offering makes it possible for auto dealerships to create “specials” accessible only to Facebook users who have “liked” the dealership’s page. Users who attempt to view the dealership’s Facebook specials are directed to a screen requiring that they “Like” the page before they can view the online offers. Once the users hit the “Like” button, they are able to access the information.

This new feature makes it possible for dealers to offer specials exclusively to their Facebook fans.

Customized for Each Dealership

The new capability is handled with three distinct custom screens.

Screen one consists of a single image directing the Facebook user to “Like” the page in order to access the Special.
Screen Two is a custom HTML-based page containing dealer-directed images, text, links and/or a form.
Screen Three is optional and based on the content of screen two. For example, if a form is submitted, screen three will be a “thank you for your submission” page.

Dealers can update, change or remove a Facebook-accessed special at any time in this “pay-as-you-go” program. No monthly fees will be charged.

Because this is a totally custom program feature, each dealer’s Specials page will look and function slightly differently, however customers interested in seeing this feature in action can visit the DIS customer Fan page found here.

Dealer Impact Systems will work with dealer customers to deter the use of this new Special feature as a tool for spamming Facebook friends and fans. “Used within the guidelines of Facebook, this capability can be a powerful communication tool for auto dealerships,” said Brian Cox, president and CEO of Dealer Impact Systems.

For pricing information to add this feature to your dealership’s Facebook Page, contact Customer Success Manager Julie Yatchak at j.yatchak@dealerimpact.com.

About Dealer Impact Systems
Dealer Impact Systems is a digital marketing and reach solutions provider which helps automotive dealerships leverage current and emerging digital technologies, including all-types of social media, to increase online presence, generate new sales leads, and build customer relationships. Founded in 2000, the company has built, and retained, a national customer base by developing, customizing, and supporting a comprehensive suite of digital marketing solutions that meet the varied online business needs of each dealer client. Dealer Impact Systems is a privately-held company and is headquartered in Urbandale, Iowa.

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