Archive for February, 2011
Facebook Pages are in the process of transitioning to the new layout; they are also adding some new features as well.
A quick side note, that all Facebook Pages will be automatically switched over to the new layout on March 10.
We recommend reading this article for the details.
One new feature that might be causing some confusion is highlighted below.
#4: Use Facebook as Your Page or Personal Profile—Shape-Shifting!
This is definitely the most “revolutionary” new feature of the update. Previously, page admins could only comment as page admins on their own pages. Now, page admins can move around Facebook as their page, commenting on other pages’ walls (but not on personal profiles), and liking other pages (previously, this was “favoriting” a page).
Facebook has made toggling between your identity as a page or as a person easy. You can do it from the “Account” link at the top right (Account—Use Facebook as Page) where you can select which page you’d like to use.
Or, if you want to use Facebook as the page you’re currently on, there’s a shortcut in the right column. Click “Use Facebook as [your page name]“; that link then becomes “Use Facebook as [your name]” so you can easily switch back.
When you opt to be a page, those two links in the top right of the page—“Home” and “Profile“—change to reflect this, with “Home” displaying only news from pages you’ve liked and the “Profile” link taking you to your page’s wall. And the 3 notification icons to right of “Facebook” in the top left area change to just 2, “Likes” and “Notifications.”
You are now your page and you inhabit a world not of friends, but of pages!
Keep in mind: This is a double-edged sword. Yes, you can now comment on other pages as your brand, increasing exposure/awareness. However, other (perhaps competing) brands can post on your page. This could open the door to a new flavor of spam.
You’ll need to be more diligent about checking for posts from your competitors displaying their brand to your fans.
Via: SocialMedia Examiner
Dealer Impact Systems Debuts Custom Option Allowing Auto Dealerships to Offer Specials Exclusively to Those Who “Like” The Dealership Facebook Page
February 8, 2011 (Des Moines, IA) Dealer Impact Systems has debuted a custom Facebook option to its Internet Marketing and Digital Reach Program. This new custom offering makes it possible for auto dealerships to create “specials” accessible only to Facebook users who have “liked” the dealership’s page. Users who attempt to view the dealership’s Facebook specials are directed to a screen requiring that they “Like” the page before they can view the online offers. Once the users hit the “Like” button, they are able to access the information.
This new feature makes it possible for dealers to offer specials exclusively to their Facebook fans.
Customized for Each Dealership
The new capability is handled with three distinct custom screens.
Screen one consists of a single image directing the Facebook user to “Like” the page in order to access the Special.
Screen Two is a custom HTML-based page containing dealer-directed images, text, links and/or a form.
Screen Three is optional and based on the content of screen two. For example, if a form is submitted, screen three will be a “thank you for your submission” page.
Dealers can update, change or remove a Facebook-accessed special at any time in this “pay-as-you-go” program. No monthly fees will be charged.
Because this is a totally custom program feature, each dealer’s Specials page will look and function slightly differently, however customers interested in seeing this feature in action can visit the DIS customer Fan page found here.
Dealer Impact Systems will work with dealer customers to deter the use of this new Special feature as a tool for spamming Facebook friends and fans. “Used within the guidelines of Facebook, this capability can be a powerful communication tool for auto dealerships,” said Brian Cox, president and CEO of Dealer Impact Systems.
For pricing information to add this feature to your dealership’s Facebook Page, contact Customer Success Manager Julie Yatchak at email@example.com.
About Dealer Impact Systems
Dealer Impact Systems is a digital marketing and reach solutions provider which helps automotive dealerships leverage current and emerging digital technologies, including all-types of social media, to increase online presence, generate new sales leads, and build customer relationships. Founded in 2000, the company has built, and retained, a national customer base by developing, customizing, and supporting a comprehensive suite of digital marketing solutions that meet the varied online business needs of each dealer client. Dealer Impact Systems is a privately-held company and is headquartered in Urbandale, Iowa.
SocialFresh complied some great insights about when is the best time to post your Facebook page.
Age stereotypes are key when thinking about your target audience. Younger users are more prone to talk about themselves and think about themselves, whereas older users are more prone to think of others.
- Use this to your advantage when launching a contest, viral campaigns, or Facebook marketing (PPC) ads.
- Posts are most effective at 11:00AM, 3:00 PM, and 8:00 PM. Post during these times to grab the attention of the largest slice of your target market.
*However, be sure to respond to your fans whenever they are active, no matter what time of day.
- Test and find your own sweet spots, every community is different
- Post during the week for better conversations, relationship building and engagement of your brand. This would also be true of launching contests, polls, viral campaigns, etc.
Dealer Impact Announces Video Inventory Mobile Manager; Allows Auto Dealers to Create and Upload Real-Time Videos from iPhone or Android Smart Phone
February 3, 2011 (Des Moines, IA) –Dealer Impact Systems today announced Video Inventory Mobile Manager (VIMM), a mobile application that allows auto dealers to manage their websites’ inventory videos, as well as create custom walk-around videos directly from their smart phones. The VIMM application enables “on-the-fly” video management, allowing dealers to preview, approve, and load the just-created videos to their website or social media page instantly. Dealers can also set new video defaults from their iPhone or Android-based cell phones.
“Our auto dealership customers are almost universally ramping up the use of video as part of their Internet marketing strategies,” said Brian Cox, president and CEO of Dealer Impact Systems. “This mobile application further enhances their ability to instantaneously load meaningful video content onto their sites and social media pages. Combined with DI’s other video products, VIMM significantly enhances a dealership’s ability to build presence across the rapidly expanding video portions of the digital universe.”
To use the new VIMM application, auto dealers must have a Flick Fusion Video Account and use DI’s popular Video Generation System, as well as their Live Video Uploader, an existing add-on application used to upload custom recorded walk-around videos to replace auto-generated video on an existing vehicle. Dealers wishing to watch their just-uploaded phone-generated videos will also need Mobile Video, an add-on which converts full-resolution videos to special formats for viewing on mobile devices.
The VIMM Application is now available through both the iPhone App Store and the Android Market. Auto dealerships seeking a comprehensive inventory video creation, management and syndication solution that includes VIMM capabilities should contact Dealer Impact Systems at 877-334-9638 or visit dealerimpact.com.
About Dealer Impact Systems
Dealer Impact Systems is a digital marketing and reach solutions provider which helps automotive dealerships leverage current and emerging digital technologies, including all-types of social media, to increase online presence, generate new sales leads, and build customer relationships. Founded in 2000, the company has built, and retained, a national customer base by developing, customizing, and supporting a comprehensive suite of digital marketing solutions that meet the varied online business needs of each dealer client.
Subscribe via RSS
- October 2012
- September 2012
- August 2012
- July 2012
- April 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- June 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007