Buick Is Creating Brand Ambassadors Via Twitter

Saturday, September 25th, 2010 | brand, corporate branding, strategy, twitter

In this article from Social Fresh. Automaker Buick is doing its best to create brand advocates in order to revamp and redefine its mature image. Just a quick disclaimer the author of the post is currently working as a Buick Brand Ambassador in Chicago on behalf of the brand.

In an effort to reinvent the brand, Buick knows they have a lot of work to do. They want to trade in the old fuddy-duddy grandpa image that has plagued the brand for the last decade for a hipper more modern brand impression.

In August, AdAge reported Buick was the fastest growing car brand in the US, but they are still struggling to rid the brand of their dated image. It is a large effort that General Motors has undertaken to broaden the appeal of Buick. And just as they have been doing with Chevrolet, they are reaching out to social media to help change the public’s awareness of the brand.

Via: Social Fresh

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