The Dealer Impact Blog

Smartphone Use on the Web Goes ‘Mainstream’

More U.S. adults—particularly African Americans and Hispanics—are using smartphones to e-mail, network, surf, and send video, says Pew Research

Smartphone use is gathering steam in the U.S., new research shows. Forty percent of American adults use their cell phones to surf the Web, e-mail, or use instant messaging, according to a study from Pew Research Center in Washington.

That’s up from 32 percent a year ago, based on Pew’s survey of 2,252 adults ages 18 and older that was released on July 7. “The smartphone has really penetrated the mainstream of American society,” says Aaron Smith, a Pew research specialist. In the first quarter, smartphones accounted for 34 percent of all mobile handsets sold in the U.S., up from 31 percent in the fourth quarter of 2009, according to consultant NPD Group.

Smartphone sales are getting a summer boost from last month’s introduction of Apple’s (AAPL) iPhone 4 from AT&T (T). Motorola’s (MOT) Droid X will be released through Verizon Wireless on July 15.

Via: Bloomberg Businessweek

If your dealership does not have a Mobile Website, now is the time. When a person types the dealer’s web address into a mobile browser, the technology automatically recognizes the phone and converts the site to a phone-friendly interface. The cutting-edge technology allows visitors to quickly navigate the site to find inventory, videos specials, and other information in seconds.

Call Dealer Impact at 877.334.9638 or email us at sales@dealerimpact.com.