The Dealer Impact Blog

HOW TO: Use Social Media for Lead Generation

Social media is the top emerging channel for lead generation among technology marketing professionals surveyed in May 2010, according to the annual Unisfair marketing survey. Furthermore, 66% of respondents said lead generation was their top priority for 2010, with only 17% ranking brand awareness and 16% ranking customer retention as top concerns. The survey illustrated that marketers are beginning to rely on social media as a steady source of new customers.

In another study, 51% of Facebook fans and 67% of Twitter followers said they were more likely to buy the brands they like on Facebook or follow on Twitter, strengthening the argument that social media is one of the most important emerging channels for lead generation.

Being that social media is a great place to attract new customers, we put together a quick guide on how to use social media for lead generation.

via: Mashable

Looking for some advice on Social Media Marketing and Lead Generation for your dealership give us a call at 877.334.9638 or email us at sales@dealerimpact.com.