The Dealer Impact Blog

HOW TO: Use Social Media for Lead Generation

Social media is the top emerging channel for lead generation among technology marketing professionals surveyed in May 2010, according to the annual Unisfair marketing survey. Furthermore, 66% of respondents said lead generation was their top priority for 2010, with only 17% ranking brand awareness and 16% ranking customer retention as top concerns. The survey illustrated that marketers are beginning to rely on social media as a steady source of new customers.

In another study, 51% of Facebook fans and 67% of Twitter followers said they were more likely to buy the brands they like on Facebook or follow on Twitter, strengthening the argument that social media is one of the most important emerging channels for lead generation.

Being that social media is a great place to attract new customers, we put together a quick guide on how to use social media for lead generation.

via: Mashable

Looking for some advice on Social Media Marketing and Lead Generation for your dealership give us a call at 877.334.9638 or email us at sales@dealerimpact.com.

Social Media does not start with the question "How can we monetize our product via Social Media?".

“…Social Media does not start with the question “How can we monetize our product via Social Media?”. It should start with “Let’s have some fun and speak to our customers in a whole new way”. How much can it cost? A Twitter logo to insert on your website that links to your twitter profile. Hardly rocket science.

So when you still think that you need to have a Social Media strategy for your business, ask yourself this. Is it a strategy that I need or is it an excuse I must cook up cause I’m swamped with other more pressing matters. Cause 90% of the time, those that call the shots who are not social media savvy think and believe that they have more important things to do.”

Source: deblog

Those of you looking to take that next step into social media should consider adding your dealership’s inventory to Facebook. Dealer Impact’s Facebook Inventory App is an automated, turn-key solution. See an example at http://www.facebook.com/karlchevrolet.

To learn more about Dealer Impact’s Facebook Inventory App, call 877-334-9638 or email sales@dealerimpact.com.

You can also follow us at @dealerimpact on Twitter.