Staying In Touch

Monday, October 13th, 2008 | strategy

The easiest customer to bring into your dealership is one that’s done business with you before and had a good experience. Ensuring that your past customers come calling when it’s time to buy a new ride means staying in touch with them over the 3-6 years they may go between vehicles.

According to Fortune.com, Guinness World Records’ top salesman sold 13,001 individual cars (six cars a day) in 15 years at a Chevy dealership near Detroit. Every month he mailed cards to his customers that read simply, “I Like You.”

How do you stay in touch with your customers? Use the comments section below to tell us how you do it.

D. Jones
Marketing Strategist/Creative Consultant
SmackDabble, LLC


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