The Dealer Impact Blog

A Familiar Face

As web technology evolves, and more and more of your marketing is online, it’s increasingly important to see that your digital brand is a proper reflection of your offline marketing materials.

When someone sees your web address in a newspaper ad and then types it into their browser, do they see a familiar face? Do the website and newspaper ad look anything alike? Are the colors and graphic styles consistent? Is your logo even the same?

You’d be shocked to learn how many times we find dealerships where these simple things are not the case. And in this era of near-constant connectivity, such a thing should be inexcusable.

D. Jones
Marketing Strategist/Creative Consultant
SmackDabble, LLC