Archive for October 11th, 2007

Keep It Clean

Thursday, October 11th, 2007 | strategy | No Comments

As dealership marketing becomes more and more digital (admit it, it’s happening), most dealerships are also moving away from mass marketing to more targeted efforts. And as they do this, the importance of good, clean data is becoming increasingly important.

So much of the value of digital marketing is tied to the value of the database that underlies the effort. Whether it’s an email campaign, an online service special or the inventory on your website, the marketing effort is only as good as the database that drives it.

Step #1 to powerful digital marketing: keep your data clean and up to date. Do that and you’re halfway home.

D. Jones
Marketing Strategist/Creative Consultant
SmackDabble, LLC

Let’s Get Little (and Frequent)

Thursday, October 11th, 2007 | strategy | No Comments

Faster, faster, faster. And more efficient. It seems to be the driving force behind Western Culture. As our lives become more cluttered and we’re bombarded with more and more demands on our time, we’re increasingly insistent that our information be delivered to us in small, digestible chunks. CNN delivers all the day’s news in 15 minutes, RSS feeds deliver just the info we want right to our computer or mobile phone and the family meal has been replaced by the nuke-it-and-run approach.

Is this a sad commentary on the state of our culture? Maybe. Is it reality? For sure.

So as marketers, what do we do about it? Well, we should adapt. We begin by understanding that we’re rarely, if ever, going to get more than 30 seconds from a prospect. So we don’t try to tell a 3-minute story. Instead, we should try to tell more 30 second stories. We combat quantity of content with frequency of content — and that’s how we win.

D. Jones
Marketing Strategist/Creative Consultant
SmackDabble, LLC

Subscribe via RSS


 

October 2007
S M T W T F S
« Sep   Nov »
 123456
78910111213
14151617181920
21222324252627
28293031