The Dealer Impact Blog

Do You Use Videos?

If not, maybe you should. See below article:

Poll results: video as a marketing tool
Digital Dealer recently conducted a poll asking dealership Internet sales managers, e-Commerce Directors, BDC managers, CRM managers, dealers and department managers who are most interested in sales-related technology solutions and applications if they use online video ads as part of their marketing initiatives. Our research revealed that 50 percent of managing personnel found success in utilizing online video ads in all marketing categories including: Web site, e-newsletters and e-mail campaigns.Top-Line Results:

69 percent included online video ads as part of their marketing program
31 percent didn’t include online video ads as part of their marketing program

Out of the 69 percent who utilized online video ads successfully as part of their marketing program:

41 percent used online video ads on their Web site
6 percent used online video ads in e-newsletters
3 percent used online video ads in e-mail campaigns

Conclusion: online video ads are generating sales.

In support, the Online Publishers Association (OPA) working in partnership with OTX published a report: Frames of Reference: Online Video Advertising, Content and Consumer Behavior in June 2007 citing, “Eighty percent of viewers who had watched an online video ad, just over half had taken some sort of action. Nearly a third had checked out a Web site, while 22% had searched for more information, 15% had gone into a store and 12% had actually made a purchase.”

Reaction and behaviors of US online video viewers who have seen an online video advertisement in April – May 2007 (% of respondents)

- 45% elicited a response
- 31% check out company Web site
- 28% looked for more information
- 22% searched for more information about the product
- 19% clicked on banner ad that accompanied video
- 16% bought something
- 16% talked to friends/family about the product
- 15% gone to store to check out product
- 13% requested information about the product
- 13% made a purchase
- 9% forwarded video ad to friends/family
- 9% signed up for product/service trial
- 5% called toll free number to find out more
- 4% ordered subscription

From Digital DealerThursday, June 21, 2007
Issue 25
VOLUME 2 ISSUE 25http://www.imakenews.com/digital1/e_article000840660.cfm?x=b9LHBL9,b4TSprpk